City Edge :: Franchises
For the first time in two decades, City Edge is offering a limited number of franchise opportunities to approved applicants.
City Edge has successfully built a recognised brand in the value driven, online segment of the accommodation market. Over the last 10 years, the accommodation industry has witnessed a number of fundamental shifts in consumer buying patterns.
With over 70% of all Australians having booked some form of travel through the internet, this segment is now the number one segment for online purchasing. Similarly, consumers have embraced the serviced apartment concept with room nights sold over the last 10 years increasing by 63% compared with upscale hotels and motels, which have only grown by 15% over the same period.
By recognizing these major trends and tailoring our business model accordingly, City Edge continues to experience excellent revenue and profit growth and in particular, we have excelled during the difficult economic conditions of the last few years.
If you are looking for a business which can provide you with:
- Better financial returns as operators run a highly efficient, low cost model with most of the wasteful aspects of accommodation businesses eliminated
- A highly competitive tariff structure which is often substantially lower than our competitors
- A strong online presence – City Edge outperforms most of our competitors in Search Engine Optimisation
- All the processes and systems a franchisee needs to efficiently operate an accommodation business –these have been tested and refined over two decades
- A strong customer focus with value for money at the forefront of everything we do
- A strong corporate culture where our core values of ongoing stakeholder relationships, customer loyalty, rewarding guest experiences and efficient business practices are always at the forefront