City Edge: Franchises

For the first time in two decades, City Edge is offering a limited number of franchise opportunities to approved applicants.

City Edge has successfully built a recognised brand in the value driven, online segment of the budget accommodation market. Over the last 10 years, this cheap accommodation industry has witnessed a number of fundamental shifts in consumer buying patterns.

With over 70% of all Australians having booked some form of travel through the internet, this segment is now the number one segment for online purchasing. Similarly, consumers have embraced the affordable serviced apartment concept, with room nights sold over the last 10 years increasing by 63% compared with upscale hotels and motels, which have only grown by 15% over the same period.

By recognising these major trends and tailoring our business model accordingly, City Edge continues to experience excellent revenue and profit growth, and in particular, we have excelled during the difficult economic conditions of the last few years.

Get in touch with us if you’re looking for a business that can provide you with:

• Better financial returns, as operators run a highly efficient, low-cost model with most of the wasteful aspects of accommodation businesses eliminated
• A highly competitive tariff structure which is often substantially lower than our competitors
• A strong online presence – City Edge outperforms most of our competitors in Search Engine Optimisation
• All the processes and systems a franchisee needs to efficiently operate an inexpensive short term and long term accommodation business – these have been tested and refined over two decades
• A strong customer focus with value for money at the forefront of everything we do
• A strong corporate culture where our core values of ongoing stakeholder relationships, customer loyalty, rewarding guest experiences and efficient business practices are always at the forefront.

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